Imran Farabi

Results driven Shopify and eCommerce Conversion Specialist with proven expertise in helping merchants maximize profits, optimize store performance, and scale their businesses. Skilled in CRO strategies, Shopify theme customization, paid ads, SEO, and Klaviyo email marketing. Experienced in guiding store owners from setup to scaling while improving customer experience and profitability.

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Core Skills

Shopify Theme Customization & Development (Pagefly, Replo, Gempage)
Conversion Rate Optimization (CRO)
Email Marketing (Klaviyo automation & flows)
Google Ads & Paid Social Campaigns
SEO Optimization & Content Strategy
Store Performance Optimization (Speed, UX, Mobile)
Tracking & Analytics (Google Analytics, Facebook Pixel, Conversion API)

Professional Experience

Shopify Expert & CRO Consultant
Freelance / Client Projects
2020 – Present

Customized and optimized Shopify stores for diverse merchants, focusing on profitability and long-term growth.
Implemented CRO strategies to increase client conversion rates by 20–40%.
Set up Google Ads, Facebook Pixel, and Conversion API for accurate tracking and remarketing.
Enhanced checkout experiences, improved site speed, and boosted mobile responsiveness.
Created targeted Klaviyo flows and campaigns, driving significant increases in customer retention and repeat sales.