The Client
A premium jewelry brand based in the UK, looking to scale their online presence.
The Challenge
The brand was generating traffic through social media but experiencing high bounce rates on mobile and low add-to-cart conversions on product pages.
The Diagnosis
A detailed audit revealed that the mobile navigation was clunky, trust signals were hidden below the fold on product pages, and the checkout process had unnecessary friction points.
The Strategy
Redesign the mobile experience focusing on a seamless path-to-purchase, elevate trust signals, and simplify the product page layout to focus entirely on the product imagery and the "Add to Cart" action.
The Execution
Implemented a sticky add-to-cart bar for mobile, redesigned the header navigation to be more intuitive, and added clear value propositions (shipping, returns) directly under the buy button.
The Result
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+35%Mobile Conversion Rate
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-20%Bounce Rate